Dune Medical Devices’ New U.S. President to Lead Continued Expansion

By Feb 8, 2016 June 2nd, 2017 News
Lori Chmura brings strong industry expertise to growing medical device company

Paoli, PA, Feb. 8 2016 – As part of a major growth and expansion initiative, Dune Medical Devices Ltd has announced today the appointment of Lori Chmura as President of Dune Inc, its U.S. division. With more than 20 years in the industry, Chmura’s extensive experience in the medical device space will play a large role in the advancement of Dune Medical Devices.

In her new role, Lori will be responsible for leading all sales, marketing and operational functions in the U.S. She is tasked with building a strong team while growing the overall business, meeting the commercial milestones. She will also be accountable to build a solid foundation from which Dune Inc can expand beyond the US and beyond breast cancer.

“Lori’s experience and talents will be an asset to the development of our U.S. presence,” said Dan Hashimshony, chief executive officer, Dune Medical Devices Ltd. “We are growing rapidly and we hope to continue—and amplify—this positive trajectory. Lori is a strong leader and we feel she is the ideal person for this role. I look forward to seeing what she brings to the company.”

Last month, it was announced that 100 breast centers have selected MarginProbe to help improve surgical outcomes for lumpectomy patients, marking a significant corporate milestone for the emerging medical device company. To date, there have been over 7,000
MarginProbe lumpectomies performed in 27 states nationwide and in Israel.

Since bringing on a direct sales team in the U.S. in late 2013, the company has achieved double-digit growth quarter over quarter for eight consecutive quarters, with no signs of slowing down. In 2015, the company’s average quarter-to-quarter growth rate for installed systems reached 25 percent.

“I am thrilled to be a part of the Dune Medical team,” said Lori Chmura, President, Dune Inc. “Answering the question, did we get it all? after cancer surgery is one of the most terrifying aspects of the cancer diagnosis. We have the opportunity to improve cancer treatment through the introduction of margin detection. Expanding access to MarginProbe for the many thousands of breast cancer patients will ensure that they will receive the best chance of avoiding the risk of a second surgery, as well as a possible recurrence. Developing the market so that we become the standard of care for margin detection today in breast cancer and then in the future for cancers such as those of the prostate, colon and lung is exciting and revolutionary. I am very honored to be able to participate in this journey and enthusiastic
about leveraging my expertise to help with the development of the US organization.”

Lori is a seasoned veteran in the healthcare space beginning her career as a CCRN working in critical care, trauma and emergency medicine at Yale New Haven Hospital, Emory University Hospital and St Joseph’s of Atlanta. She transitioned into the medical device industry as a Clinical Specialist with Datascope (now Maquet) and with a track record of success took on increasing levels of leadership completing her 10-year tenure as the Vice President of North American Sales. She spent time as a regional Corporate Sales Director for Medtronic and then moved over to Covidien Endo mechanical, where she spent four years as the VP of Sales and Marketing. Most recently she served as the VP of the U.S. for Cordis, a Johnson and Johnson company. Lori is known as a champion of change management and passionate about delivering growth. She has led numerous women’s leadership imperatives and currently serves as the VP of the Atlanta Chapter board for the Healthcare Business women’s Association. Lori earned a BSN from Southern Connecticut State University.

About Dune Medical Devices

Dune Medical Devices was founded in 2002 by Dr. Dan Hashimshony to realize the
extraordinary medical potential of its proprietary tissue characterization technology. Offering surgeons and radiologists the real-time ability to identify cancerous tissues and react immediately, this technology holds the promise for a broad range of surgical and diagnostic applications. Dune Medical Devices is a privately held company with offices in the U.S. and Israel. For more information, please visit www.dunemedical.com or www.marginprobe.com. Dune Inc is the US division of Dune Medical Devices.